Souchi

If cost were no barrier, I would buy everything here. Warning: like all of Aspen, it is heartbreakingly expensive. Sweaters are 200 – 500 dollars.
This shop is in a mews back of the main street. The owner is lovely. Most of the stock is designed by her, with a few additional items she brings in from elsewhere. She sells online too, and seems to have a base set of styles that she releases regularly in new colours and fabrics. It’s all simple, gorgeous, and impeccable quality. The niche is something like «Meg Ryan would wear this to TED.»
Stock is 90% sweaters, 10% hats and leggings and dresses and t-​shirts. Fabrics are natural –cotton, linen, cashmere– and feel absurdly good against your skin. Mostly neutrals and desaturated colours. Fit is lean and flattering.
It’s high-​quality artistry, and very, very pleasurable to wear.