The Fresh Market

We were happy with our purchases previously, but yesterday was disappointing. Mushy blueberries and oversize blackberries that were extremely tart. The blueberries were very inexpensive, but borderline garbage should be marked as such. Price is not why we shop there. We are looking for the finest in produce, not discounted old-​age crap. Get it together guys! Donate the old produce and if necessary raise the price on super-​fresh products to cover the cost, but don’t sell crap.

I don’t think many Melbourne natives would really appreciate a Fresh Market being in the Melbourne area. I also live in Naples where a fresh market is on every street. I think this was a wonderful addition. Yes it is expensive, but it’s not a publix. With organic produce and premium meats comes a price. I wish there was more than just an olive and salad bar, nevertheless I shop hear every week! Beats traveling to Orlando for farmers markets and whole foods. I always go on a weekday in the afternoon. Never a line and employees are much more attentive.

This place. Ugh! I wish it was a Trader Joe’s or Whole Foods. Nothing to write home about, just over priced things.

This store had great potential when it first opened. The meat/​seafood counter started with 2 – 3 eager, knowledgeable servers and now usually just one struggling, very frustrated person. With a number or without a number the wait for service in a timely manner is painful. Cashiers have also declined over time…
I have returned to the two local markets… small family owned businesses that are consistent in service and quality.

It is always a joy to walk into a brand new grocery store! Fresh Market was no exception! Exceptionally clean; fruit and vegies look fresh; everything is beautifully displayed. I have been to only one other Fresh Market… one near my home in Northern VA. Both stores are set-​up exactly the same. And the prices in both stores are fairly high. Today’s visit was to pick up fruit and something for lunch. I bought 2 apples; prepackaged pineapples and prepackaged berries; and a chicken with broccoli slaw in a spinach wrap. The wrap was chock-​full of ingredients and tasted good… nothing exceptional. I could not eat the pineapples … not only were they practically tasteless, they were dry and too hard. The berries were very good but they were put into a too small container… the lid smashed most of the berries on top. Still, I enjoyed looking at everything in this newest Fresh Market. My first choice, though, continues to be Whole Foods.

My excitement when this store finally opened in Melbourne was extreme– haven’t gotten a chance to visit until today.
We just wanted to pick up some of the prepared foods– ended up with the Chinese chicken, chicken salad, kale and cucumber salad, and bacon Mac and cheese.
All of it was awesome. We live in south Melbourne and for-​sure are planning on coming back up here often. The meats looked wonderful!

I must be such a sucker. I went again today, only to get home 20 minutes away and find my milk was expired. FIX this.

Very expensive Publix is what they are. Yes they have a unique inventory of items but its not worth the price.
Meats and vegetables are very pricey.

My third time here and the 3 things I came for are not available again Edemame salad none Cucumber and tomatoes salad the guy was working on. Waited 20 minutes and no tomatoes in it
Water all over the floor. Watched 4 employees walk right buy it. Told deli guy and he got a mop. Veggies looked old and beyond any good. B Lots of other stores offering organic now I mentioned all to the cashier who said she was sorry and hoped I had a «better day». Lol I was not the problem. But it was hopeless saying anything else to this staff I will not be back

This place is an overpriced illusion of a health food store. Employees are not friendly or even remotely inviting. If they acknowledge your presence they probably will not ask if you need help finding anything. We have given this place a few tries, always disappointed.
Their meat cuts are a joke — the chateaubriand is supposed to be a a center cut taken from the tenderloin — not the ends of the filet as displayed. I asked if marrow bones were available for purchase and was given a raised eyebrow and a flat «no». Really???

Very good selection of produce and meats. Like most every other natural foods market, everything is very overpriced. The checkout area is a quagmire every single time, without exception and I’ve been in 4 or 5 times. Hope they get that solved.

THIS is the suuuuuuuuuper impressive Whole Foods knock-​off that Melbourne has sorely needed for a while. Unfortunately, just like Whole Foods, with amazing options comes ridiculous prices.
I feel like that’s all I really have to say… The Fresh Market has incredible baked good options, deli/​cheeses, make-​your-​own-​nut-​butter/​coffee, amazing produce, awesome beer/​wine section, and organic/​vegetarian/​delicious high-​quality groceries, but I don’t see myself ever shopping here (vs. the Publix down the street) for everyday groceries — only for something super specific or super fancy that I might need on a special occasion.
Still, happy that this exists in Melbourne finally!

It’s a new, clean, well-​stocked, and warmly welcomed franchise in this inbred backwoods town. What a selection of fresh fruits, vegetables, legumes, olives, nuts, fish, fowl, and moo-​cow! Presentation is very well done, and store navigation is logical and easy. I didn’t think the prices were quite as obscene as some knuckleheads have stated. You pay for quality, and this is all top-​notch. If you’re a Walmart regular who thrives on junk food and high fructose corn syrup, this ain’t your place. Great wine selection too — that was a surprise. And a fresh sandwich and sushi bar too! We’re hooked. Easy in and out, great parking, and very friendly service. Impressive. This area desperately needs more markets like this (are you listening Whole Foods?)

I sure hope I get a chance to add some more stars. Been a regular at the Orlando store for fresh prepared foods and have really enjoyed the selection, quality etc and don’t mind the price… the convenience is worth the extra $. However, the Viera store is selling outdated items. Maybe at their official sell by date but certainly beyond their prime and sure not worth paying for. I could understand one item but everything I bought was at least a day beyond its’ prime or anything I would want to eat. From soggy cole slaw to pasta that was so starchy and just plain old. Bought everything on a Friday afternoon, so not sure if they’re just trying to clear out the old stuff before the weekend but when I buy items like this on a Friday, I’d at least hope they can make it to Saturday. Actually served up all the items on Friday night hoping there’d be some leftovers for lunch over the weekend. Ended up having a few bites and tossed about $ 20 worth of food in the trash. The fried chicken breast cutlets I also bought were good, but meat does tend to stand up to time better than vegetable items. Appears they aren’t getting the volume sold that they’re anticipating, so rather than just taking the hit on food costs until they get it right, Fresh Market is just getting by on their reputation and selling tired food. Obviously a management decision to stretch the time items stay for sale. It’s pretty obvious the company is more focused on costs than actually delivering a quality product.
Heck, even the bread tasted like it was a day over it’s prime. Wish management would understand that this store is a new location and will operate at a loss for awhile; given my first experience at this location, I’ll just wait for my regular trip to Orlando. It’s sad that Fresh Market isn’t operating this new location in a way to really attract a reliable customer. They’ll close up in a year or so and say that the local demographics don’t support higher end, fresh food giving Trader Joe’s and other growing companies a false impression of the customer base in our area. Sure they’ve got competition from local businesses and those businesses have proven that our demographics can support the demand for fresh quality food. The main difference between the local competition and Fresh Market is that FM is able to offer a much wider variety of products due to their purchasing and distribution power. Fresh Market was a very anticipated and welcome store for our area… we want them to succeed.
From my experience, Fresh Market management is setting itself up for failure but will place the blame on the customer base. It sure doesn’t appear the management is paying much attention to the quality of their offerings and is taking the local demographic for granted; in that, we should be so happy to be honored by Fresh Market investing in our area, all the while serving up tired/​out dated food. Hey Fresh Market management (especially above the store level) …pay some attention to your new store… it’s pretty but the prepared foods are old, the fresh vegs are wilted the tomatoes are over ripe, and the bread is past it’s prime. Heck even the chocolate cake was fresh and good, but the slice had been crammed into its’ plastic container so when it was taken out it resembled more a pudding than a slice of cake. Management is sure forgetting the details of what a higher end market is all about. Maybe they’ve just overstretched and aren’t ready for expansion… it will be interesting to see what the corporation has to say when they shut down the store.

Decent selection, but goodness the prices. A lot of this fresh food could be gotten for less out at Downtown Produce and then you’d at least be supporting a local business!
The prepared food was more reasonably priced, the sushi selection looked nice but sheesh, I don’t think I’ll be back for anything else given the sky high prices.

Similar to Whole Food though a much smaller store this location is absolutely beautiful and focuses on higher end food. This store puts the likes of Publix to shame with its expansive food selection and high quality. Dont expect a big discounts at all because in most cases I have found things here equally or more expensive than Publix. You get what you pay for but only time will tell with this new arrival.

I was a bit hesitant to visit The Fresh Market since it looks like a knock off of Whole Foods, but I’m so glad I stopped in here!
For starters, they are just like Whole Foods but they have prices that normal people can afford. I was able to get my favorite Naked juice that’s normally $ 12.99 at Whole Foods for $ 6.99 at The Fresh Market! Such a great deal!
Also, the bakery section here is amazing. They have really awesome cakes and cookies. My favorite is the Tiramisu bar cake. It’s really hard to not eat the whole thing in one sitting.
They also have a soup and salad bar that looks fantastic. There’s a seating area in the front of the store where you can enjoy whatever you’ve picked up. Definitely a good option for a quick lunch.
The customer service here is great too. My boyfriend and I decided to try some edible cookie dough one night and when we got it home, it tasted terrible. We called the store and the lady on the phone said to bring it back in and we could get a refund. Not only did we end up with a refund, but they also paid for us to get a different dessert for each of us for our bad experience.
I can’t speak for the other Florida locations, but the Melbourne Fresh Market is awesome! Definitely check it out!

We waited a week or two to avoid the big crowds of the grand opening. Now that it’s settled down a little bit, we are able to actually see what’s going on here. And it’s quite impressive. Fresh Market has the most amazing produce department in Brevard. The cooked chicken and turkey are fairly priced and quite good. This place is much more conveniently located than Downtown Produce with a similarly adequate selection. The only gotcha is that the prices are quite high on the non perishable goods. Otherwise, on the fresh meats and vegetables, they’re comparable to Publix. I recommend getting your fresh stuff here, but save the other stuff for Walmart and you’ll save a fortune. A couple weeks into things, & carts seem to be readily available. Unfortunately, there doesn’t appear to be any place in the parking lot to leave your card so they can be collected. You’ll have to drag it all the way back inside where you got it.

It was a weekend and still the first wee of their grand opening, but there were no carts at the entrance – I guess they were all still in the lot or in use, cuz they were very crowded. The aisles are not sided enough for standard shopping carts, and there were not enough of the smaller narrower double stack basket carts. Its like a combination Whole Foods, Trader Joe’s, and regular supermarket. They carry both organic and conventional produce here. There is no pharmacy.

Great addition to the area! Picked a couple of items that were very good. The place was jammed at weekday mid-​afternoon of the second day they were open. Will wait a week or two and go back for a more leisurely investigation.