Sway

Minus one star for clothing quality, although it’s what you’d expect for trendy late teens-​early 20’s attire. On the plus side the staff is awesome. You definitely know they are there to help with out being all in your face every 2 mins as you shop. My go too place when I am trying to stay current or get ideas.

Forever 21 quality at two times the price. The staff is nice and helpful, and their shoes are occasionally cute, but I would rather not spend that much money on something that ends up breaking a month later.

Their sales rack is always abundantly full,
No returns on sale items so make sure it’s cool.
Employees here have interesting style.
I think it’s a requirement they keep on file.
The jewelry is fun, but priced too high.
But if you shop here you’ll probably look flyyy.

If you want to be hipster, come here. Sort of.
This store has items only for the ladies. It has TONS AND TONS of crop-​tops in every color, pattern and material. There are high-​rise short-​shorts, lots of floral, denim, plastic-​looking clothes, and skirts… Not many bags or purses. They have jewelry but I didn’t bother to look at it closely. The prices range from $ 10 to $ 40ish. Not worth it in my opinion. Some items were cute, but I saw one dress with bad deodorant marks and it turned me off… It’s not hard to rub it off with nylon… Rita Ora might shop here :) but not me…

Sway’s one of my favorite boutiques. As much as I love all the clothes & everything else in there, I come mainly for the jewelry. The jewelry selection is very unique, & I love to collect them. It’s hard for me to stay away, because they have new jewelry shipped in almost every week, & I just want everything. I’ve become a regular customer at all locations, most especially at Telegraph, Lakeshore, & Alameda, that they all know my name. I called the Telegraph location just to ask when the last time they got new jewelry shipped in, & the lady asked, «Is this Camille?» I thought it was so funny, haha. Anyway, the lady on the phone was Sonam. She’s so adorable! She has short hair, & she looks Asian, but she’s actually Tibetan. She gives great customer service. I love her & all the girls at every Sway location.

What girl doesn’t appreciate purchasing new things?
New, shiny and obviously more for the hunt! It’s rewarding to know that you looked for a good budget approved outfit for the night and this is definitely the place to go. I always tend to find some serious shopping grabs that basically screams out my name! I have not gone to a different store ever since. Big fan, but should definitely create more selection. The only place I’ve been throughout a majority of my high school experience– even post high school.

The girls who work here are really nice. Pretty attentive, and often offer to call the other Sway stores to locate the item you want if they do not have in stock. I just find that the store is easily overpriced and most of the items can be found at larger chain stores, who also get their items imported from Asia, at half the price.
Overall, good store and convenient location!

I have to thank a co-​worker for introducing me to this store during a Sunday neighborhood walk. Although many of the urban clothing in this store may be geared towards a younger generation (20-​somethings), I feel that those in their 30s and 40s can still find some really nice treasures here to update and keep their wardrobe current without busting the budget.
Plus, ordering on-​line with SWAY is so easy. I’ve done on-​line purchases and store purchases in the past.
The ladies at this store are friendly. Definitely will be back soon!
My advice: CHECK OUT THE STELLAR SALES RACK!!!

Loved this store. Found a great looking black and white sweater for a little over $ 30. They had so many other cute options like high waisted denim shorts. I will def. be back.

The store has alot of cute stuff but it is a little over priced concidering the styles are very similar to forever21 stuff but very nice staff.

This place is adorable, and not too expensive. What really stood out to me were the sales girls. They were all very helpful, knowledgeable, and seem to enjoy the work that they do. They made my shopping experience fun.

Cute, affordable clothes! Sales staff are super friendly. Can’t wait to go back.

My favorite section – the sandals. Stocked with most of the Bamboo-​collection of trendy footwear, this section of Sway is just my style! Sandals that run between $ 20-​$ 35 are standard. And, they’re darn cute!
As for the clothing, Sway keeps up with the latest fashion. Currently sporting lots of flowy tanks, they definitely know how to keep up with their clientele’s wants. For me – the clothing was a bit overpriced. I’m not a big-​spender when it comes to clothing, though. So, if you like trendy, in-​style and local and don’t mind spending a bit, you’ll love this place!
Also, the sales gals are really attentive and awesome!

Feels like a more local version of Forever 21, minus the crowds. They are well stocked with not-​so-​great quality trendy clothing that will get you through the season, but not much longer. If you need a glitzy party dress, some flashy sunglasses, or whatever Rihanna look is trending, they’ll likely have it. For cheap.
This is a handy spot to have in the local shopping neighborhood. When you’re in a last-​minute shopping bind, it’s nice to pop over to Sway instead of heading to the mall. The staff are very friendly, and the store is spacious and relaxing… none of that frantic Forever business.

The sales girls here deserve a raise. They are always friendly and attentive and actually try to help you. Top-​notch customer service here! The sales racks are great, I almost always leave with a good find. The clothes are a bit on the pricey side for the quality, to be honest, but much cheaper than you’d pay at a department store. They also usually have good sales on cute shoes.
By far my favorite Sway location! Thanks, sales girls for a positive experience!

I have two daughters who love this store and when gift time comes around it’s always a good idea to see what they have.
To be honest I’m a fish out of water and so I always ask for help. The staff here are always super sweet and very helpful going well out of their way to make things work. Calling their other stores for stock, honestly evaluating the value or quality of an item etc .
The space is also super clean, spacious and nicely laid out. I will keep going back.

At this point probably half of the summer dresses in my closet are from Sway. I always find something cute here, and love the sale rack (poor student here, ok?). The salesgirls are friendly and helpful, and always offer to start a room for me before I have to ask.
The only drawback for me is that they follow trends really closely, and I just cannot support the 80’s/90’s thing happening now. When will this madness end??? It is weird to find such cute, obviously vintage-​inspired dresses amongst weird, unflattering things full of cut-​outs and unflattering cuts. But even if I have to dig, I can always find something cute here for whatever occasion I’m shopping for.

Cool store. I can just never find anything here that «works» for me. Silk shirts and midriff-​baring half shirts in September? Burgundy jeans in every size except mine? I don’t know… I think my karma is off with this place for some reason. I’ll keep trying. I want it to work!
The atmosphere is funky, cool. Like a chic consignment store vibe, but it’s not consignment. If you want bold, young, hip fresh things, this is the store for you. Bangle-​sized earrings with neon accents? Check. Pointy ballet flats in four colors? Check. Skinny jeans in multiple colors? Check.
I think the prices are pretty good. Especially given that this inventory is so unusual.
Street parking. Which means no parking.

I decided today that instead of spending my money online at sites like Lulu’s, or big chains such as Forever 21, I should shop here when I want to put out less than $ 50 for some trendy top, dress, romper, cardigan with something random like lace, or a skirt.
I had this realization because their prices are great, the girls are sweet, and they had something about $ 5 cheaper than I had seen online, plus I wouldn’t have to pay s&h-Yup, the clothes are cheap and trendy, and it’s right in my neighborhood. I like that they were open at 6:30 on Sunday– that’s when I actually have a little time to shop.
Besides trendy Juniors-​esque clothes, and denim, they also have accessories, basic t-​s and tube tops, and some pretty darn cute shoes.

You can’t walk by and not notice the many pairs of shoes and bags on the window display! It’s what will pull you inside this spacey, hip store on Lakeshore Ave after you get your coffee at Starbucks next door. You will be greeted by a genuinely upbeat staff, who are dressed in their own unique representation of the store’s style. The clothes are mostly casual, but you will get inspiration from the stylishly dressed mannequins to utilize accessories in the store to make party outfits! Their jewelry is unique, they have a wide range of bags, belts, scarves and sunglasses. The prices are freakin’ exceptional, kind of like Forever 21 but much better quality and brands.
I have been in there many times and the store is always kept nice and tidy! The girls who work there are ready and willing to help you find whatever you need so don’t be afraid to ask! They play VERY upbeat music, which is awesome because you will find yourself spending quite some time in there.
If you value inexpensive, good quality, stylish, unique clothing and accessories you’ve got to check out Sway!