Cali Style

I love this store! The local skate shop is something harder to find these days. Its a bummer they’re going out of business. I wish everyone there the best of luck. These guys rock!

As an upcoming grandmother I wanted to get Santa Cruz and NORCAL onzies for my future grandson. I wanted to get them at this store, because I want to support the businesses in Scotts Valley. I was waiting at 10:30 for them to open, and a girl finally showed up at 10:40. I was the only one in the store. I clearly needed help with finding things and stood there for about 5 minutes, with 2 Santa Cruz onzies in my hand wanting to know if, or where the NORCAL ones were. The girl was busy talking to her boyfriend, or it could have been another person working there, but clearly neither wanted to help me in any way. So after 10 minutes of waiting, I put what I was going to purchase back and walked out. I can easily get what I want at a variety of stores in Santa Cruz. Nice going Cali, you just lost a $ 100 purchase.

Always a great selection and friendly staff. So glad that we have such a cute and fun shop in SV!

Great store Great selection!
The owners provide awesome customer service! Outstanding merchandise locally owned. Highly recommended.

Kelly and Scottie were amazing. They really know there stuff.
I went with my Mom to get my son a new helmet. Scottie and Kelly were fantastic. Very knowledgeable on all things skateboarding. Kelly was able to find a good fit for my sons head. We bought a quality helmet at a very good price.
My Mom also decided to get him wrist guards, elbow and knee pads. Kelly and Scottie helped get him fitted and make sure that he could still move in them comfortably.
Somewhere in the midst of trying on everything we ended up with 2 of the right hand wrist guards in our bag. Unfortunately, My mom lives an hour away from us. So I called her to let her know what had happened and she called Kelly.
Kelly was great! My mom was able to pick up the correct one from the store with only a promise to deliver the wrong one back to her the next day.
So my Mom and I exchanged the wrist guards with only having to make one trip.
Thank you so much Kelly! This was more helpful than you know.
I highly recommend this store for your skateboarding needs.
The customer service and patience that was given was definitely superior!!!

Love this place. Nice selection of young trendy clothing. Did a lot of my gift shopping for my 20 something nephews. They loved everything I bought.

Great selection of clothing, especially with Santa Cruz clothing and hats. I brought my sister and her family, who were visiting from New Mexico, and they loaded up on a lot of gear. There are good buys especially when using the check-​in discount. The staff is extremely nice and helpful, which makes shopping enjoyable. Definitely come here instead of more expensive shops near the boardwalk!

I like this store. It is definitely tailored to the young skater boy, but I was able to find some things for myself. I would much rather support this local small business than fight the traffic to get downtown. Things I found: An awesome hat for my boyfriend, sale clothes for me and lots of awesome SC stickers. The owner was also super awesome and helpful.

This store is AWESOME!!! Love all the clothing that they have for the entire family. If you are looking for ORIGINAL SANTA CRUZ SKATEBOARD CLOTHING OR ANYTHING? I am sure you will find it here… The staff and or owner is nice and you get a punch card with some discounts when you buy stuff. I have lived here in Santa Cruz my whole life and have been waiting for a store like this one… Luv it!

Great clothes and great service! If you like surfer/​skater style clothes, shoes etc and small local shops, you should check it out.

This place is great… The staff is very friendly, helpful, and local. Great product selection and prices. Great location. I love this place. Highly recommended

I’ve used their services more than once, actually twice. First time I had some simple t shirt and sweaters made with my company’s logo. They turned out very nice and their services were very prompt and affordable. I’ve also been in the new store located in Scotts Valley and bought myself and my son some long sleeve t shirts. Good prices, knowledgable service staff, and sweet skate n surf apparel is what you’ll find at this cool store.