I used to be one of those chicks that would turn her nose at those who purchased cards simply because I thought store bought cards were generic, then I grew up. Life got busy and well one day I was forced into a Hallmark store and now I’m hooked. Occasionally I will still construct my own cards but going to a Hallmark store usually sparks some creative juices. This is the ultimate card superstore! Tons and tons of cards(birthday, anniversary, children’s, sympathy). The variety is amazing and the wording is perfect. When I need a card and don’t have time to hand craft one this is the place I go. The only problem I have is narrowing down my selections. I think on my last trip I spent at least 30 minutes per card. I had so many to pick from, sure there’s a markup but sometimes its worth it when you’re lost for words. They seem to fill their store up with seasonal cards. Currently the entire store is stocked with Valentine’s day items. I found the selection of birthday cards and thank yous to be skimpy. Online is the best place for Hallmark cards but half of the time I don’t plan well in advance so off to the store I go. I like to see my cards in person and not a fan of mass produced cards. Hallmark cards are constructed better than other cards. I’ve had cards that were purchased awhile ago and they’re in their original color no discoloration noted. Hallmark stores also carry Vera Bradley bags. Discontinued patterns are dirt cheap and there’s always a great selection. I love particular store because it’s a one stop shopping trip when adding the finishing touch to any gift. This Hallmark store is better than the one at the mall because I can spend hours reading the cards and not be bothered by other shoppers. For now Hallmark cards will do until I have time hand craft personalize cards again. Even if the stuff in here is expensive it is worth it when you only need one.