So I coach basketball and one of my past player’s moms is a hairstylist. As a gift she always use to give me free Aveda hair gel. I liked it but really knew nothing about Aveda as a company or brand. When I stopped coaching her daughter I had to start buying my own and that’s when I discovered how pricy it was. I decided to switch to something more economical but soon noticed more of my hair coming out then normal. #notgood. Long story short, I went back to Aveda and my hair went back to normal. As far as a company and store, their customer service is great and they’ll usually offer you some tea while you shop. Then again, when you’re paying $ 23 for gel it should come with a slice of cheesecake! I’ve also heard that if you buy/try their lotions they’ll offer you a hand massage, which seems weird but hey to each his own. Try it.