Simply Bella

Simply Bella is simply wonderful! I found this stylish boutique by accident, strolling down West Portal Avenue. Bella was very warm and welcoming and immediately went to work helping me find fabulous pieces that were just my style and fit. I’ve lived in San Bruno and San Francisco for 35 years now and this is the first time I’ve found a home as far as shopping for clothes go. The styles and quality are top notch and very flattering. I will definitely be back again and again and again!

I have been admiring my friends clothes for the past two years and finally she introduced me to Bella and find the source of these stylish, comfortable and elegant clothes. The clothes brought me there and Bella (and the clothes) will keep me coming back! She has an excellent eye and is very honest which I greatly appreciate. She will shop the store and make suggestions that I would not have thought of myself. I have not received so many compliments on my clothing in years and I am a convert. She will order things for you and let you know when new things come in that you might like. She is fabulous as are her choices in fashion. I LOVE this store! Thanks Bella and to my friend for taking me.

I just left this shop and with 2 new dresses… love them. The selection is very different from what is out in the trendy stores which I really liked. I would have liked to see a few more things that did not require leggings as part of the outfit but perhaps that is what makes it so special. I will definitely be back. Bella is wonderful and you can tell that the people who shop there are more than customers they quickly become her friends.

I love Bella! She’s so much fun to go and see when I’m looking for a gift. Great selection and prices. Easy going vibe and excellent customer service. I highly recommend!

I’ve been hanging onto a fashion secret.
Now it’s time to come out of the closet.
I get *all* of my clothes from one place: not Macy’s, not Nordtrom Rack, not Anthropologie. SIMPLY BELLA.
Why? First of all, because they fit and flatter. Secondly, because the styles are up-​to-​the-​minute without looking like you are trying too hard, Thirdly, because I love going there and always leave with something that makes me look and feel amazing. And lastly, because they are quality pieces that last for years.
I used to consider myself hard to fit. I would wander between the regular and plus-​sized sections of stores, thinking all of it was «not me». Boutiques never seemed to carry my size. I can’t tell you how nice it is not to have to choose a «department» based on my body shape. Everyone from petite to not-​so-​petite can find something at Simply Bella!
My final recommendation is that if you try just one brand from this store, try Simpli. It’s a line out of Canada and they use the most exquisite heavy knit fabric that drapes, but had enough substance not to cling. It’s truly amazing and looks good on everyone, and the colors are beautiful. The black is the «right» black, saturated and deep. And no dry cleaning necessary, just wash and dry overnight. Best travel clothes ever! It is the foundation of everything in my closet, and I can’t believe I lived so many years without these pieces.
Go in, talk to Bella, and she’ll get you looking and feeling great from head to toe in no time.

This is my new favorite store. Came here with a friend before holidays and I was pleasantly surprised with quality, designs and uniqueness of the merchandise. We probably spend hours in the store and tried and retried many different things and at the end left with many bags of gorgeous, flattering, comfortable and unique clothing pieces that will probably last us for years. Simply hidden gem. Did I mention that she actually carries normal sizes (not just 0s and 2s) :-)?

Amazing selection, great customer service! I came here for the first time last week and was very impressed with the unique styles and this cozy boutique. Bella was very helpful and sweet and knew exactly what styles to direct my friend and I. We walked out with about 9 pieces of clothing and will be back for more. Thank you!

I am still slightly in shock after spending the amount of money I spent today at Simply Bella, but for once, there is not an ounce of regret.
I am now the proud owner of a small pile of a very stylish, timeless, comfortable, quality, flattering, unique, «Belly? What belly?» type of clothing. Seriously, I have not felt this hot in years.
I will definitely be back, many times. I can totally see upgrading my entire wardrobe with a help of Bella.
Awesome little shop. Hope it stay open for many years to come.

I love the clothes at Simply Bella – they are more fun, exciting, and comfortable than anything in department stores. Even more fun is Bella herself. She remembers everything I’ve bought there, and pulls out new items to show me that I might never find on my own.
I am thrilled that Simply Bella came to my neighborhood… what did I ever do without you?

Cute shop, nice owner.
I walked in just to look and ended up trying on several things and bought 3 tops and a dress.
The clothes are not something you’d iseehanging in Macy’s or Nordstorms and that’s what I like about them.

Really lovely store, great prices, the style kind of reminds me of of a few designer stores on Chestnut street, but with much better prices :), i bought a cool pair of tuxedo pants just last week that i got to wear this weekend… everybody loved my pants :)

Not loving this store any longer — at one time, great clothes. Now, not so much.

I recently visited this store while doing that difficult, laborious, and many times un-​achievable task of buying a gift for my lovely wife. Well, I must tell you that I succeeded with the help of the store owner who was very gracious and clearly understood the mission at hand. I really like the store, and my wife wants to go back but I warned her that she must wait until year for another gift.

I came upon this store this afternoon, after getting a mani-​pedi. The clothes were a little off-​beat, unusual, but grown up. Very stylish. A really good selection of shoes as well. Right now, the owner, a very charming woman named Bella Sag, only carries to extra large, but she assured me that she is actively looking for quality plus sizes as well, to carry a well rounded collection. I begged her to really keep trying, because I know many plus-​sized women in San Francisco who want to a nice place to shop. Really worth a look if you haven’t been there lately.